Rhythm

Beyond just a clothing line, Rhythm represents a pioneering collective of designers, artists, musicians,
surfers and snowboarders who actively follow their dream by creating a livelihood from doing what they
love.

First conceived in Australia in 2003, “as a reaction to the homogenization of the action sports industry”,
Rhythm went on to formally launch in the US in the spring of 2010.

Drawing on influences from the worlds of art, music, and the outdoor lifestyle, the team’s vision is to
cater to an open-minded, fashion-forward, creative global consumer. Heralded as the more accessible,
inclusive, fun brand of the action sports market, the tailoring and production values on all clothing is also
head and shoulders above the rest.

Rhythm is fast becoming one of the most sought after lifestyle brands on the market, coupling the raw,
honest, exuberant vision of youth with their business-savvy experiences across a variety of industries.
Speaking to surfers, skateboarders and snowboarders who still regard the art of riding as creative self-
expression, Rhythm is worn by those who yearn for new frontiers over the well-worn path.

In time for the summer season and warmer waters, we are turning our attention to their fly range of board
shorts. This excerpt from their blog sums up why:

“There’s something nostalgic and heart-warmingly familiar about surfing in a pair of cotton boardies.
Maybe it’s the simplicity of it all. Maybe it’s the way they seem to stretch, strain and react as you do
the same. We think it just feels good. Rhythm’s patented Surf Cotton is the perfect blend of comfort,
performance and sepia-toned steeze.”