Newsletter – December – 2011 – Abbot + Main

Taking the casual knit market by storm, Abbot + Main launched earlier this year as a collaboration
between Danny Guez (William Rast, People’s Liberation & Dylan George) and the A-list celebrity,
Kellan Lutz

This hot new collection of basics stands out from the competition for several reasons: comfort,
quality, color (see Spring ‘12) and the meticulously sculpted torso of the Twilight star himself in the
launch advertising campaign.

Inspired by Kellan’s adoptive home of Venice Beach, this surprisingly affordable line of luxurious
knitwear is named after the intersection of Abbot Kinney and Main Street.

Infused with the laid back style of the artists, musicians and surfers who also call this part of LA their
home, the line is set to become a year-round, California Casual hit.